IAB Interact – Putting Things Into Perspective

IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…

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All Signs Point to Optimism for Location Based Advertising

IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…

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Leveraging the Shopping Soundtrack

As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. Retail audio is on the upswing presenting an amplitude of…

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The First-Party Data Reality Cheat Sheet

IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily.  …

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The Rule of 40 – CTV for Reach

Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of the mind” in the context of reaching mass audiences. The…

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Minding the PET Store – Optable Talks Clean Rooms

Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…

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Supporting Reliable News Sources in a Time of Conflict

IABs across the globe have signalled a renewed focus on the importance of supporting news coverage and combatting misinformation during this tragic time of conflict. As journalists continue to report on developments overseas, Canadians’ online news consumption inevitably shows sustained…

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Listening to the Power of Audio

 IAB Canada’s Audio Planner of 2022 Event Recap  Last week our IAB Canada Audio Committee hosted “The Audio Planner of 2022”.  This event brought together a panel of passionate experts who answered burning questions around this ever growing and changing channel…

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