Connected TV in Canada Retail Media Networks: Navigating Challenges Amid Rapid Growth…

IAB Canada members are attending Cannes Lions Festival of Creativity 2023. We have created a guide of member activations to help Canadian members connect. The guide will be updated as information become available – see you there! IAB Canada Cannes…

NEWLY ADDED: IAB Retail Media Buyer’s Guide – July 2023 IAB Retail Media 2023 – Operational Strategies to Meet the Growth Potential – September 2023 A Guide to Retail Media As our awareness shifts towards first party data and the…

Newly Released: IAB Canada’s Briefing Document on Bill C-27 IAB Canada response to ISED on AI Code of Practice – September 2023 IAB Canada Policy Brief: C-27 – September 2023 IAB Canada Policy Brief: AIDA – August 2023 The Honourable…

Newly Released: Webinar Recording: Looking Globally to Act Locally – Exploring the Current State of Streaming TV/FAST, brought to you by the IAB Canada Streaming/CTV Committtee – MEMBER ACCESS ONLY Connected TV Buyers Guide In a very short time, Connected…

The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing…

iGaming Working Group: How to Best Reach Gambling Audiences along their Consumer Journey, presented by Mediabrands – May 10, 2023 When online gambling launched in Ontario last year, it ushered in a brand-new market filled with several competitors aiming to…

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is committed to building towards a sustainable online advertising…

Newly Released: Legal Bases for Processing Personal Information in Quebec – The Private Sector Act (as amended by Law 25)  presents a complex consent framework that can be challenging to navigate. The Commission d’accès à l’information, Quebec’s privacy commissioner, recently…